LUV CREATIVE — Lyubov Koshelenko, AI Creator & Creative Director

LUV CREATIVE — portrait among flowers
Lyubov Koshelenko — creative director
The person behind the worlds.
About the artist

Hi, I'm Lyuba.
I start with a feeling.

I'm an independent AI visual creator and creative director based in Spain. I create fashion campaigns, beauty films and cinematic stories, from the first idea to the final edit.

I build the concept, define the visual language and develop characters and scenes that belong to the same world.

Explore my work ↓
Imagination, made visible

A feeling.
A story.
A new world.

Fashion, beauty & cinema.
Visual worlds with a human point of view.

Discover the campaigns ↗
HABEY CLUB concept — woman among yellow flowers
HABEY CLUB / Independent creative concept
Selected portfolio — 2026

Selected worlds.

Work with me

Concept & art direction

Brand worlds, moodboards and a visual language built around a single feeling.

Campaign & product films

Fashion and beauty imagery that moves: from key frames to animation and sound.

Character-driven series

Recurring characters and distinct worlds, directed from key frames to the final edit.

Production timeline

Typical turnaround: 1–2 weeks after brief approval, depending on the scope, visual complexity and revision rounds. The schedule is agreed before production begins.

A new story starts here

Let’s create
together.

Have a collection, a product or a story in mind?
Let's find its visual language.